Funny thing about traveling over the last three weeks is that we have noticed many other tourists toting Eastpack bags, backpacks and hip packs. I do not know who does the marketing for this company in Europe, but that person is doing a great job because it is a very popular brand. In the United States, I always viewed Eastpack as a wanna-be brand that is not up to the quality or standard of backpack makers like Kelty, Eagle Creek or even JanSport. Yet here they are in Europe being sold all over the place and being worn by teens, millennials and the older traveling bunch. Who knew?!